Sony, "the consumer electronics maker" is hitting the road "literally". When you think of Sony, you think of one of the largest electronic entertainment companies in the world. Could they actually build a car? Yes, yes they can and they did! The "Vision-S Concept Car is a Sony car through and through, showing off Sony's wide range of technology. When I researched the "Vision-S concept car" I started thinking, yes they can build the electronics for the car but no way are they able to build the car platform and why would they want to? What caught my interest after watching a video about the Vision -S concept car by Ryan Barwick, is not only can Sony's wide range of technology take the car to the next level in entertainment, but it was fascinating their focus on "Safety" using their technology both inside and outside the car.
Sony's headline read "Sony builds a car that will probably never get mass produced". After reading the article and watching the video I didn't really agree with the headline and I'll tell you why.
Sony knew their technology can and is used in technology features on the inside of cars, but why would they want to use someone else's platform. Sony wanted to show they can build a car from the ground up, showing off their sensor technology, camera technology, what they are doing in terms of safety today and in the future. The car has some really great features for instance the car can detect its surroundings, connect with the people who drive it, responds to your motions and monitors the wellness of your driving to alert you incase of falling asleep at the wheel. Sony collaborated with an auto manufacturer "Magna Steyr" to build an electric vehicle called the Vision-S. The car comes equipped with the top of the line Sony technology.
The problem is, is that the company is afraid the car wont get mass produced because of the fact that Sony makes TVs, not cars. To me stranger things have happened in this world and have made a great outcome. I feel the car needs to be marketed with not only the technology it presents but all the safety features this car will have. I'm afraid that's why the worry of the car not being massed produced is because of the fact the car is made by a entertainment company leading people to believe the car wont function as a reliable daily driver. The first steps to take is to put this car through the ultimate tests and make people believe. Make people believe that this car can be the next Tesla if not better. The value proposition this company has is that if people believe in the power of their technology, they'll believe in this car and the safety features it has to offer.https://youtu.be/j1RAdaSFWkM
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